Part Of Your Movies
m&m's
m&m's
By using the concept "Part Of Your Movies" we associate the brand with recent releases in cinema. Therefore we use the displays in the foyer in a different way. We fill them with real m&m's so that it seems as they would have fallen out of the poster. The poster itself is stamped with holes, simulating the size of the m&m's. We express the idea that in order to enjoy your favorite movie, you can't miss m&m's as they are part of it.
